Haus of Strauss, London – Levi’s® VIP Experience

CDS are proud to have been working in partnership with Lucky Fox to design, produce, and install the new multi-functioning space for Levi’s which has now doubled the size of the existing retail space. The new space includes collection display zones with bespoke fixtures which suspend from the ceiling to create impact, and a lounge area, doubling as a stage for music events.

Ensuring the space has a longer life cycle, Lucky Fox designed the fixtures to be movable and flexible, giving our client the ability to adapt to changing needs – from Levi’s® press days to music events. A range of sustainable materials were used to produce the fixtures, including plywood, 100% recyclable plastic, upcycled wooden blocks, and recycled chipboard.

Sustainable plywood – which is durable, cost-effective, and easily recyclable – was also used to build the display tables and plinths in the collections area. While in the kitchen area, Terrazzo-effect Durat – a sustainable solid surface material that contains recycled post-industrial plastic and is 100% recyclable – forms the kitchen surfaces.

Adding other layers of interest and texture, Levi’s collaborated with the artist Amy Angold to create indigo wall hanging panels made using a technique called cyanotype. The printing process produces a cyan-blue effect, printed onto one hundred percent recycled linen and cotton.